Audience Date  |
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| Demographic Profile of the Audience | ||||
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Over two million Greek Americans. | |||
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1990 median income of $43,300, which is 23% higher than the general U.S. | |||
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67% have professional - managerial technical occupations. | |||
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Greek Americans, as a group, are well-educated and successful. They have established themselves as influential group, especially in the public sector as elected and appointed officials in government. Greek Americans enjoy dual citizenship, both American and Greek, and this reinforces a strong link to their homeland. This link results in regular telephone calls and trips back home. Greeks are established in the American marketplace; they are comfortable with, and eager to spend their money on the consumer products and services available to them in the U.S. | 
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